to the job search article posted earlier.
It is a requirement that every company marketing brochure must display at least one photo of a young, vibrant, diversified workforce gathered around a laptop. What is this supposed to make me think? Gee, they have a lot of employees who look like they might model in their spare time and who enjoy pointing and smiling at a computer screen. That must be a great place to work!
I always wonder what they are doing because we never get to see the computer screen. Most of the time when coworkers gather around a computer, it’s because something is wrong, and they are usually puzzled or frowning. Since these people are happy, I deduce that they are not actually doing work. My guess is that they found something like a You Tube video of a celebrity mishap. If they were all men, I would assume they are looking at swimsuit models.
I had a college professor who was very disturbed about some of the university’s marketing material, which usually showed a student jogging across campus on a bright sunny day. Now, our school was at a very northern latitude and experienced cold, snowy winter for about 80% of the academic year. He said that it would be more accurate to show students studying for their differential equations exam during 15th week with a caption that read ‘Come to the Nerd Capital of the Midwest.’